gomo learning - E-learning Industry campaign

I project managed a campaign with an industry website, providing content (submitted under the name of gomo's MD) over 8 weeks leading towards a webinar focused around integrating devices into an organisation. It was good to get away from the corporate blog and use a very sizable platform to get the gomo message across.

The results

  • 660 webinar sign ups
  • just over 300 webinar attendees
  • backlinks to various parts of the gomo site
  • ongoing referral traffic and an inclusion in E-learning Industry's 'top tools' list, which is an informal but valued industry analysis.