Not a brand to follow trends or change tact, Norse Projects have an uncanny knack of producing menswear for any and every man while still finding a way of making it special. Each and every Norse Projects collection serves as a reminder of what this brand is about; doing things so well that there’s never need for unnecessary frivolities - everything is just right. Norse have found a way of pushing boundaries by paying very close attention to how people use and interact with clothes as a means of conquering their surroundings.
Colour feels distinctly crucial to every piece of clothing Norse typically produce, so to me the Monochrome Collection is Norse finessing a little, showing that they can do refined, realistic and classic everyday menswear this well without the the clever device of thoughtful colour that they are well known for. Subtle touches like cargo pockets added to cotton trousers or a bucket hat in felt show that While Norse remain focused on a very specific mission, they still know how to have fun.
Head to the Norse Projects website to shop the entire Monochrome Collection.