Kickstart your Summer style purchases with these three brands

I love it when Spring Summer lookbooks begin to surface, it’s nice to begin planning for the season ahead and get reacquainted with dressing for warmer days.

The problem I have sometimes is keeping up. There are so many great brands to keep track of, and I only have a limited budget on offer to make a Summer wardrobe work. My intentions at the start of the season are very different to what I end up buying as the lookbooks I pored through in March/ April time quickly slip out of my mind.

That’s why in this post, instead of focusing on one lookbook from one brand alone, I’ve pulled together some styles and looks from three very different brands from around the world, each of them offering something different for Spring Summer ‘17. My style is a bit of a mix of minimal, simple stuff, a touch of laidback streetwear and even some heritage-focused brands for good measure, so by focusing on looks from Drole De Monsieur, Syndicate Original and Weekday, I can (hopefully) offer a better range of suggestions for Summer style purchases than honing in to look at one brand alone.

Weekday: Scandi style at a pleasing price

Weekday marry up cost and wearability with the right level of concept to offer gear that’s interesting, cool and durable. It’s kind of like crossing something with the style of Samsoe and Samsoe with the price point and one-stop-shopability of ASOS, which is perfect if you need a hefty a suitcase top up ahead of a Summer holiday.

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Weekday is where to head for Summer style staples, such as t-shirts and shorts. The great price point makes it a good shout for more out-there purchases you might only wear every once in a while, and so don't want to invest in too heavily.

Lookbook takeaways

White denim, loose shorts and patterned staples.

Shop Weekday.

Syndicate Original: Bright, retro and functional

As much as I’m all for minimal style, it’s great to see the guys at Syndicate standing out from the crowd and doing things differently. From full pastel tracksuits to acid wash denim pullovers, the collection reworks influence from the late 80’s and early 90’s to great effect. Half of the collection focuses on jazzy pinks, blues and yellows for a sports team vibe that is perfect for the Summer. The rest of the collection is made up of brilliant streetwear staples and technical gear that Syndicate get right season after season.

Lookbook takeaways

Sports team layers (or a full tracksuit if you’re feeling bold enough) that will easily slot into your wardrobe. Coach jackets and reflective anoraks for those drizzly Summer days.

Shop Syndicate Original.

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Drole De Monsieur: Treading the line between staple and statement

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Drole De Monsieur nail the art of the uniform, with a boxy, slightly oversized and clever cut across all of their unisex gear. There aren't many times I’d be tempted to buy a whole look from one brand alone, but Drole De Monsieur definitely tempt me. From Binding Pants that offer a welcome break from your average chino to off white hoodies and sweats, the collection is an exercise in minimal brilliance delivered with confident precision.

Lookbook takeaways

Staples that are a little bit more special than you’d expect, making them brilliant for progressive, statement looks.

Shop Drole De Monsieur.

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