Hummel Hive x Soccerbible

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Classic Danish sportswear brand Hummel team up with football culturalists Soccerbible for a collaborative run of three pitch-ready shirts.

Hummel Hive is the arm of the Hummel brand dedicated to pushing boundaries by bringing creativity to sports technology, and this collaboration sees the Hive teamwork with Soccerbible, a publication known for shining a light on the lifestyle surrounding the beautiful game.

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The reason these football shirts work so well is because the brands involved aren't held back by team colours, and can unleash full creativity to create something homage-paying, clever and cool enough to style off the pitch. All three shirts stand outside the confines of your average kit, reminiscent of the third kit a club will carry to be used in the event of a kit clash.

By definition, the third kit must stand out; it exists to stop opposing players and matching officials confusing each other, and it's fair to say that the wavey colours and distinct patterns of the Hummel Hive x Soccerbible collab would avoid any mix-ups.

 

Each design has an interesting feature that makes for a classic kit. One has a nice gradient reminiscent of a Germany strip; one uses well-executed colour juxtaposition that you might expect to find a keeper in; and the final is filled with geometric patterns a la Netherlands in 1988.

 

Designed by the team at ilovedust with lifestyle imagery coming from The Rig Out, this is a collaboration which brings the cultural aspect of football together with technicality and pitch-ready wear. There's a 90's reference in here, but it's much more subtle and forward thinking than you might expect from this kind of collab.

Limited to a hundred shirts in each design, the Hummel Hive x Soccerbible is available now from store.soccerbible.com.

Above, classic kits with design aspects that remind us of the Hummel x Soccerbible collab. left to right: Germany '90, Netherlands '88 and Mexico '90.