Moving from printed pages to screen printed apparel, Huck magazine’s first clothing collection, Paddle Against The Flow, is now available.
The collection, which comes in collaboration with Canada’s Roots, celebrates the philosophy behind Huck’s first book. The functional collection brings the Paddle Against The Flow ideal and mentality to life, acting as a fitting mantra for the kind of counter culture Huck has become known to present.
The Paddle Against The Flow book acts a celebration of Huck and the DIY and creative spirits they have worked with over the years. The accompanying collection brings the Paddle Against The Flow motif to a varsity jacket, raglan baseball jersey and 5 panel cap, while the stand out leather backpack ties it together and packs it all in with reference to both Roots and Huck.
It's cool to see Huck going well beyond their staple format to truly Paddle Against The Flow. You can pick up the collection on the Roots website now and at selected retailers worldwide shortly.