Eastpak get technical with the launch of Eastpak LAB

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Ever since their bags were adopted by American skaters, surfers and students in the 70’s and 80’s, Eastpak has long been a brand associated with youth and cool. The right mix of function, practical design and insane durability (they have a 30 year warranty for a reason) has got the brand into being one of, if not the, biggest everyday bag brands in the world. 

So, what’s next for a brand who’ve been at the top of their game for so long? The answer for Eastpak is Eastpak LAB, a new sub-brand that fuses a more fashion-centric approach with the practicality of technical construction for bags that are more than a little bit special.

In a nutshell, you can expect to see the taped seams, welding, ripstop and smartly placed pockets that are associated with serious outerwear brands such as Stone Island, Canada Goose or Arcteryx Veilance, but applied to your bag. The result is seriously sweet looking backpacks and holdalls that deliver form and function in a super stylish way. It’s kind of like increasing how stylish, practical and durable your bag is all at once, which is pretty impressive. 

Eastpak LAB product focus

Tech LAB Jacker

- 24L zippered loader
- Water repellent vision zippers
- honeycomb ripstop lining
- Phone pocket

£260 at Harvey Nichols

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Oily LAB Bust

- 20L compartment
- Water repellent side panel
- Iridescent trims
- Stash pocket
- Unrestricted laptop access
- Leather bottom

£170 at Harvey Nichols

Neoprene LAB Renana

- Neoprene, leather and rubberised webbing
- Large sidewall pocket
- Iridescent trims
- Small pocket for valuables

 

In a nutshell, you can expect to see the taped seams, welding, ripstop and smartly placed pockets that are associated with serious outerwear brands such as Stone Island, Canada Goose or Arcteryx Veilance, but applied to your bag. The result is seriously sweet looking backpacks and holdalls that deliver form and function in a super stylish way. It’s kind of like increasing how stylish, practical and durable your bag is all at once, which is pretty impressive. 

It got me thinking about how difficult it must be for brands the size of Eastpak to innovate without alienating its huge fan base and while also staying true to their roots. Part of the brand’s appeal is the fact you can buy a practical bag for your school books in any colour you want, but I imagine that–over the years–this simplicity could also present a challenge. Eastpak LAB is sure to make the brand more synonymous with a slightly higher end fashion crowd, which is shown by LAB’s stockists, which include Harvey Nichols, END. and Mr. Porter. It’s an exciting time for the brand and I’ll be keeping an eye out for Eastpak LAB’s movements as the brand grows and develops. Watch this space.