A rebranded Duck & Cover head towards AW15

A brand born from 90’s terrace heritage and a frustration of mainstream fashion, Duck & Cover have launched their AW15 campaign, complete with a brand, identity and website overhaul.

No mean feat for a brand who have become ingrained in youth and football culture over almost 20 years, Duck and Cover’s brand reposition has been brought to life with creative direction and editorial input from Elgar Johnson, GQ’s Fashion Director.

Modernised, streamlined and energised, Duck and Cover’s rebrand marks a new era, supported by an autumn/winter offering focussed around 90’s casual, utility and clean sports looks. Premium fabrics and a rubberised logo feature throughout the collection, which is filled with laid-back pieces and terrace-ready outerwear and layers.

As the brand approach their 20th birthday in 2016, it’s fair to say they will be looking anything but long in the tooth, with a series of yet to be announced collaborations to mark the occasion.

Check out the brand on Instagram and Twitter today.