CMMNTY is a brand with its priorities in the right place. Not only do its profits support homeless communities, but the artists involved in each highly limited release also receive a fair deal for their work.
CMMNTY is an initiative by David Newman, an industry insider who is seeking to do things differently, going against the grain to consistently do what’s right for both artists and those in need. Producing a range of interesting pieces in limited runs with renowned artists such as Mr Penfold and Will Barras, each design is available as a t-shirt or print, which is a testament to the designs themselves: it’s not easy to exist between both fashion and art with such fluidity.
As for specifics, every print uses a Vegan-friendly bamboo paper and each tee is printed on an organic, long fibre, triple-washed Portwood Cotton. Every artist that is commissioned for a CMMNTY piece becomes a joint owner which allows for fair pay and, to cap things off, 5% of the brand's overall profits are given to Emmaus, a homeless charity with a community focus looking to provide assistance to those who have experienced homelessness. CMMNTY is using products to promote art and build a conversation around the issues it supports, as opposed to using art to promote, and sell, products.
This is so important because it’s not an easy feat to pull off. Today, brands must produce good quality gear fast enough for our short, social media-centric attention spans at a price point that is comparable (or better) than others in order to compete. Increased attention on marketing messes with margins and makes it difficult for smaller brands to even consider giving back to causes and communities close to them, with little thought for the ethics behind materials.
When buying from CMMNTY or another ethically-focused brand, it isn’t about the price on the swing tag that matters, but the different each purchase makes to artists and those in need.
Prints and tees can be picked up from Community dot co.