Afield is a name that we think you're going to get to used to hearing, saying and wearing if their SS17 lookbook is anything to go by.
“Let’s Go Swimming” is all about that day to night Summertime style that's necessary when making the most of the sun. While you might just be getting ready for Autumn, this lookbook will get you thinking about the season beyond. Think transition layers, such as easy Blazers worn with shorts for a sharp yet laidback feel, being brought to life with bold, patterned shirts. Interesting motifs, such as sunflowers, shades and sunbathers, ensure that things feel forever sunny, while the odd wider, Cuban collar nod to the 60’s.
Two items that we’re particularly excited by are the knitted short sleeve polos and half-button Oxford shirts. Firstly, coming in creams and soft pinks, the knitted polos bring a collegiate, Ivy League kind of vibe that – like much of the collection – toes the line between everyday and laid back formal. Afield nails this is it/ isn't it casual vibe really well and it's here that I feel they really stand out as a little different.
As for those half-button shirts, well, they're pretty much our favourite of the lot. A subtle, clever twist on the classic Oxford is always welcome when executed right, and here it shows that Afield are happy to push beyond the standard conventions.
Across the board, Afield do an amazing job of providing something for everyone, from those who treat menswear like a hobby or lifestyle, to those who like to look good but don't put too much time into it. Brands often serve one or the other, but the tasteful nature of the Afield collection means it doesn't alienate the high street shopper while still keeping the interest of the more sartorially inclined. With clean cuts, enduring pieces and interesting touches of detail, it seems set to be a brand that everyone can get behind.
You can imagine Afield worn alongside fellow contemporary British brands such as YMC or Oliver Spencer. One of those brands you can easily integrate into your wardrobe while still standing up as just a little bit special. It's a great first lookbook. The only downfall is that we've got quite a wait until Summer to test any of these styles out.
Like what you see? Head over to Afield dot com to check out the full lookbook and get excited about the brand's launch, which is happening in early December.